Session 5
4th June 2026 – 1.30 pm to 3.00 pm
Innovation, Technology & the New Buyer Mandate: Aligning Digital Transformation with Global Sourcing Expectations
Session Positioning
This session should be positioned as the most commercially grounded and execution-focused session of the Summit - where technology meets real buyer demand. It connects:
- Capability (technology, digital transformation) with
- Demand (what global buyers actually expect today)
Narrative logic:
“Technology is only valuable if it delivers what buyers now demand.”
Core Narrative
The textile and apparel industry is undergoing rapid digital transformation, driven by automation, AI, and data-driven sourcing platforms. However, the real driver of change is not technology itself - it is the evolving expectations of global buyers. This session explores how manufacturers must align digital investments with buyer priorities such as speed, flexibility, transparency, and reliability - transforming technology from an operational upgrade into a competitive differentiator in global sourcing.
Discussion Structure
Part 1: The Digital Transformation of Manufacturing & Sourcing
- Rise of:
- Emergence of:
Part 2: The Buyer Reset – What the Market Demands Today
- Shift in buyer priorities:
- Increasing pressure on:
Part 3: Bridging the Gap – Technology as an Enabler of Buyer Expectations
- How digital tools enable:
- Aligning factory capabilities with:
Part 4: Workforce Realities vs. Automation
- Balancing:
- Managing:
Part 5: Asia in the Digital Sourcing Era
- Why Asia remains central:
- ASEAN’s positioning:
Part 6: From Transactional to Strategic Partnerships
- Moving toward:
- Technology as the foundation for:
Key Discussion Questions
- Are manufacturers investing in the right technologies aligned with buyer needs?
- How are digital tools reshaping buyer–supplier engagement models?
- Can automation coexist with workforce sustainability in Asia?
- What do buyers truly prioritize today: price, speed, or reliability?
- How can manufacturers transition from vendors to strategic partners?
- Is Thailand positioned to lead in digitally enabled sourcing ecosystems?
Key Outcome
From Transactional to Strategic Partnerships
Participants will gain:
- A clear understanding of how to align technology investment with buyer demand
- Strategies for transitioning from:
Insight into how digital tools can enhance:
Meet the speakers
Mr. Matthijs Crietee
Secretary General, IAF
Dr. Dirk Vantyghem
Director General, EURATEX
Mr. Jemmy Kartiwa
Chairman, ASEAN Federation of Textile Industries (AFTEX)
Mr. Chen Namchaisiri
Chairman, Thailand Manmade Fiber Association (TMFA)
Dr. Chanchai Sirikasemlert
Executive Director, Thailand Textile Institute (THTI)
Shri Lalit Thukral
President, NAEC Export Promotion Council, India
Mr. Felix A. Fernando
Chairman of Joint Apparel Association Forum (JAAF), Sri Lanka
Mr. Yohan Lawrence
Secretary General, Joint Apparel Association Forum (JAAF), Sri Lanka
Ms. Lisa Ramershoven
Head of Partner & Member Engagement Sustainable Terms of Trade Initiative (STTI)
Mr. Chalumpon Lotharukpong
Chairman, Thai Garment Manufacturers Association (TGMA)
Ms. Chi Phan
VITAS, Technical Advisor on Sustainability & Circularity
Ms. Amanthi Perera
Head of Group Sustainable Business MAS Holdings Pvt Ltd., Sri Lanka
