Session Information

  • Date: 4 Jun 2026
  • Time: 1.30 pm to 3.00 pm
  • Location: Impact Exhibition Center, Bangkok

Session 5

4th June 2026 – 1.30 pm to 3.00 pm

Innovation, Technology & the New Buyer Mandate: Aligning Digital Transformation with Global Sourcing Expectations

Session Positioning

This session should be positioned as the most commercially grounded and execution-focused session of the Summit - where technology meets real buyer demand. It connects:

  • Capability (technology, digital transformation) with
  • Demand (what global buyers actually expect today)

Narrative logic:

“Technology is only valuable if it delivers what buyers now demand.”

Core Narrative

The textile and apparel industry is undergoing rapid digital transformation, driven by automation, AI, and data-driven sourcing platforms. However, the real driver of change is not technology itself - it is the evolving expectations of global buyers. This session explores how manufacturers must align digital investments with buyer priorities such as speed, flexibility, transparency, and reliability - transforming technology from an operational upgrade into a competitive differentiator in global sourcing.

Discussion Structure

Part 1: The Digital Transformation of Manufacturing & Sourcing

  • Rise of:
Smart factories and Industry 4.0
Automation and advanced manufacturing systems
AI, data analytics, and predictive sourcing
  • Emergence of:
Digital sourcing platforms
Real-time supply chain visibility

Part 2: The Buyer Reset – What the Market Demands Today

  • Shift in buyer priorities:
Speed to market
Flexibility and agility
Reliability and consistency
  • Increasing pressure on:
MOQ flexibility
Design collaboration and co-creation
Faster decision-making cycles

Part 3: Bridging the Gap – Technology as an Enabler of Buyer Expectations

  • How digital tools enable:
Faster sampling and production cycles
Data-driven decision-making
Transparent and traceable supply chains
  • Aligning factory capabilities with:
Buyer timelines
Product complexity
Customization needs

Part 4: Workforce Realities vs. Automation

  • Balancing:
Productivity gains through automation
Workforce adaptation and reskilling
  • Managing:
Cost vs. capability
Technology adoption disparities across Asia

Part 5: Asia in the Digital Sourcing Era

  • Why Asia remains central:
Scale + evolving digital capability
  • ASEAN’s positioning:
Connectivity
Manufacturing ecosystem
Readiness to integrate digital sourcing solutions

Part 6: From Transactional to Strategic Partnerships

  • Moving toward:
Long-term buyer–supplier relationships
Integrated product development
Co-investment in innovation
  • Technology as the foundation for:
Trust
Transparency
Collaboration

Key Discussion Questions

  • Are manufacturers investing in the right technologies aligned with buyer needs?
  • How are digital tools reshaping buyer–supplier engagement models?
  • Can automation coexist with workforce sustainability in Asia?
  • What do buyers truly prioritize today: price, speed, or reliability?
  • How can manufacturers transition from vendors to strategic partners?
  • Is Thailand positioned to lead in digitally enabled sourcing ecosystems?

Key Outcome

From Transactional to Strategic Partnerships

Participants will gain:

  • A clear understanding of how to align technology investment with buyer demand
  • Strategies for transitioning from:
Operational automation → Strategic differentiation
Transactional vendor → Strategic partner

Insight into how digital tools can enhance:

Speed, reliability, and transparency in global sourcing

Meet the speakers

Mr. Matthijs Crietee

Secretary General, IAF

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Dr. Dirk Vantyghem

Director General, EURATEX

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Mr. Jemmy Kartiwa

Chairman, ASEAN Federation of Textile Industries (AFTEX)

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Mr. Chen Namchaisiri

Chairman, Thailand Manmade Fiber Association (TMFA)

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Dr. Chanchai Sirikasemlert

Executive Director, Thailand Textile Institute (THTI)

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Shri Lalit Thukral

President, NAEC Export Promotion Council, India

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Mr. Felix A. Fernando

Chairman of Joint Apparel Association Forum (JAAF), Sri Lanka

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Mr. Yohan Lawrence

Secretary General, Joint Apparel Association Forum (JAAF), Sri Lanka

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Ms. Lisa Ramershoven

Head of Partner & Member Engagement Sustainable Terms of Trade Initiative (STTI)

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Mr. Chalumpon Lotharukpong

Chairman, Thai Garment Manufacturers Association (TGMA)

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Ms. Chi Phan

VITAS, Technical Advisor on Sustainability & Circularity

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Ms. Amanthi Perera

Head of Group Sustainable Business MAS Holdings Pvt Ltd., Sri Lanka

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